In the past, due to the influence of multiple factors such as consumer attitudes, spending power and price, less than 3% of domestic households have installed smart locks. Compared with 50% of European and American countries and 70% of smart home penetration rate in Japan and South Korea, there is a huge room for growth in the domestic market. The concept of smart home in the past two years, with the Internet of Things and the depth of the superposition has become an instant popularity. In this context, the potential of capital and consumption began to be stimulated, smart locks for hotel apartments and other B-side market and consumer demand began to grow C-side, the entire industry began to leveraging the wisdom of life and the outlet of the Internet of Things, was significantly increased momentum.

It is understood that in 2016 China's housing stock of about 13.2 billion square meters, for 200 million people living, pre-loaded market is considerable; and China also has 97% of families there is the need to upgrade from a mechanical lock to a smart lock, the same modified market space huge. In this regard, Germany Shiman (China) chairman Zhiling believe that the future field of fingerprint lock will reach 100 billion yuan market share, B-side market will grow steadily, C-market will achieve leapfrog growth, the entire industry will usher in The explosive growth period.

The major brands compete for intelligent home outlet showing three pillars of the trend

Driven by the market demand, all major enterprises have poured into each other's capital optimistic about the development trend of smart home also have bet, which makes the smart lock industry competition has become even more eye-catching. In 2016, the well-known German brand De Shiman cloud smart lock "Xiao Di" won the Xinjiang Ronghai Investment Co., Ltd. led by 123 million yuan A round of financing, and some emerging brands such as cloud Ding technology also completed a thousand Million yuan of financing, market activity unprecedented rise.

At present, the domestic smart lock market can be described as crowded, traditional lock manufacturers, foreign brands and Internet brands almost showed a three pillars of the situation. While forces of all parties compete with each other, it also promotes the development of various brands in the industry. Only a viable product can be favored by the market, otherwise it will certainly escape the fate of being eliminated. To this end, Deshiman (China) Chairman Zhu Zhiling said that the future competition will be the product, service, ecology and other aspects of the comprehensive competition, and we have been shaping the brand of genes.